En la actualidad y en este mundo en el que nos desenvolvemos, un constante cambio es casi que a diario, de aquí a que los nuevos medios o medios alternativos sean herramienta fundamental en nuestras estrategias comunicacionales.

El Game Marketing es una aplicación que tiene como base los juegos virtuales u On-Line Games, y consiste básicamente en el entretenimiento del consumidor, el Game Marketing se asocia o es una modalidad del llamado Marketing Viral ya que cada receptor o usuario del juego lo transmite a sus contactos y de esta manera hace mucho mas eficaz la recepción y alcance del mensaje.

Según datos del Júpiter Media Matrix, el online gaming crece a un ritmo del 25% anual, siendo esta la quinta actividad mas desarrollada por los internautas, además el 81% de los que participan en un juego online, le pasan su link a al menos una persona y el 49% se lo hacen llegar a dos o tres. Es por esto que el Game Marketing se convierte en un nuevo elemento para tener en cuenta dentro de estrategias comunicacionales y surge así el nuevo concepto de Online Games Marketing: hacer circular por la red el link a un juego virtual relacionado con la empresa desde el que se accede a la página web de la misma.

El éxito de crear un juego para nuestra campaña, esta en que este sea muy adictivo y así mismo sea el portador de valores de marca y/o producto para hacer llegar al grupo objetivo, siendo muy importante definir bien el concepto del juego y el perfil psicológico del jugador tipo.

El Game Marketing va desde juegos muy sencillos como los Advergames en los que el usuario juega contra la maquina y son de contenido muy simple, hasta juegos de realidad virtual en los que se involucren cascos, guantes y otros dispositivos habilitados para el objetivo del juego.

En un estilo para este tipo de aplicación se habla también de los Online Business Games, en los que para empresas algo mas serias o con un énfasis distinto, crean juegos en los que se invita al consumidor a tomar decisiones estratégicas en ámbitos reales, montados para cumplir con el objetivo del juego. Es algo mas como un simulador de empresa real en la que el usuario se atreve a tomar decisiones estratégicas que afecten o favorezcan la situación simulada a la que se enfrentará.

Teniendo una breve definición de lo que es y en lo que se convierte el Game Marketing, por sus beneficios y atracciones, mi intención es invitarlos a conocer un poco mas del asunto, y hacer de este un nuevo elemento o vehículo de información para nuestras campañas. Algunos ejemplos…

Patrocinios, interacción con producto, con marca lo que quieras, solo esta en explotar eso tan dificil, La creatividad.

Patrocinios, interacción con producto, con marca lo que quieras, solo esta en explotar eso tan dificil, La creatividad.


  • Élément d'inspection sans or d'amadou

    For the reason that the admin of this web site is working, no question very soon it will be well-known, due to its quality contents.

  • Code promotionnel d'essai gratuit de Tinder Gold

    This paragraph is truly a fastidious one it assists new internet viewers, who are wishing for blogging.

  • Le boost sans or de l'amadou ne fonctionne pas

    Hi there, just became alert to your blog through Google, and found that it is really informative. I'm gonna watch out for brussels. I'll be grateful if you continue this in future. Lots of people will be benefited from your writing. Cheers!

  • Dick

    I truly love your website.. Pleasant colors & theme. Did you build this site yourself? Please reply back as I'm trying to create my very own site and would like to find out where you got this from or just what the theme is named. Thank you!

  • Fortnite Battle Royale Free V Dollar Hack Fortnite Free

    Hello, I read your new stuff on a regular basis. Your humoristic style is awesome, keep it up!

  • Charley

    I have been browsing online more than 3 hours today, yet I never found any interesting article like yours. It's pretty worth enough for me. Personally, if all site owners and bloggers made good content as you did, the internet will be much more useful than ever before.

  • Überprüfen Sie Fortnite Free V Dollar Code Fortnite Free V.

    This article will assist the internet visitors for building up new webpage or even a weblog from start to end.

  • mois sans or amadou

    Oh my goodness! Amazing article dude! Thanks, However I am experiencing troubles with your RSS. I don't understand the reason why I am unable to join it. Is there anybody getting identical RSS problems? Anyone that knows the answer can you kindly respond? Thanx!!

  • Deborah

    Greetings! Very useful advice within this post! It is the little changes which will make the largest changes. Thanks a lot for sharing!

  • mois gratuit tinder gold reddit

    We are a group of volunteers and opening a new scheme in our community. Your website offered us with valuable info to work on. You've done an impressive job and our whole community will be grateful to you.

  • Gus

    Yes! Finally someone writes about website.

  • Tinder Gold gratuit juin 2019

    Someone necessarily help to make severely posts I would state. That is the very first time I frequented your web page and so far? I surprised with the research you made to make this particular publish incredible. Fantastic task!

  • amadou or gratuit reddit 2020

    I have been browsing on-line greater than 3 hours today, but I by no means found any attention-grabbing article like yours. It is beautiful value enough for me. Personally, if all web owners and bloggers made good content material as you probably did, the internet will likely be a lot more helpful than ever before.

  • Arleen

    Howdy very cool web site!! Guy .. Beautiful .. Wonderful .. I will bookmark your web site and take the feeds also? I am satisfied to search out a lot of useful info here in the submit, we'd like work out extra strategies on this regard, thank you for sharing. . . . . .

  • semaine gratuite tinder gold

    My brother suggested I might like this blog. He was totally right. This post truly made my day. You can not imagine simply how much time I had spent for this info! Thanks!

  • essai gratuit Tinder Gold

    Howdy just wanted to give you a quick heads up. The text in your article seem to be running off the screen in Ie. I'm not sure if this is a formatting issue or something to do with web browser compatibility but I thought I'd post to let you know. The design and style look great though! Hope you get the problem resolved soon. Kudos

  • tinder gold gratuit apk inde

    Very good information. Lucky me I recently found your blog by accident (stumbleupon). I have book-marked it for later!

  • amadou sans or quora

    I'm no longer certain where you are getting your information, however great topic. I must spend a while studying more or working out more. Thank you for excellent info I was on the lookout for this information for my mission.

  • gratuit amadou sans or

    Hi there, after reading this awesome article i am as well cheerful to share my knowledge here with friends.

  • sans amadou

    Hmm it looks like your website ate my first comment (it was extremely long) so I guess I'll just sum it up what I wrote and say, I'm thoroughly enjoying your blog. I as well am an aspiring blog blogger but I'm still new to everything. Do you have any points for rookie blog writers? I'd really appreciate it.

  • Celeste

    Hi there, its nice piece of writing concerning media print, we all know media is a great source of facts.

  • jailbreak 2020 gratuit tinder or

    Hmm is anyone else having problems with the images on this blog loading? I'm trying to figure out if its a problem on my end or if it's the blog. Any feed-back would be greatly appreciated.

  • Brandie

    Pretty nice post. I just stumbled upon your weblog and wanted to say that I've truly enjoyed surfing around your blog posts. After all I will be subscribing to your feed and I hope you write again soon!

  • Leslie

    Yes! Finally someone writes about website.

  • Keith

    Hey very cool site!! Guy .. Excellent .. Wonderful .. I'll bookmark your website and take the feeds also? I am happy to seek out numerous helpful information here within the submit, we'd like work out extra techniques on this regard, thank you for sharing. . . . . .

  • Jacquetta

    What a stuff of un-ambiguity and preserveness of precious knowledge regarding unpredicted feelings.

  • Lorenza

    After looking over a number of the blog articles on your site, I seriously like your technique of blogging. I saved as a favorite it to my bookmark website list and will be checking back soon. Take a look at my web site as well and tell me what you think.

  • Pamala

    What's up, I check your blogs regularly. Your humoristic style is witty, keep doing what you're doing!

  • Roseanne

    I visit everyday some web sites and sites to read content, except this web site provides quality based articles.

  • orlistat remédio para emagrecer

    Quem não é aderente de atividades indoor, como as realizadas em ateneu, deve localizar prazer em alguma outra modalidade.

  • comment obtenir un crédit gratuit pour badoo

    An outstanding share! I have just forwarded this onto a colleague who has been doing a little research on this. And he actually bought me lunch simply because I stumbled upon it for him... lol. So let me reword this.... Thank YOU for the meal!! But yeah, thanks for spending some time to talk about this issue here on your internet site.

  • tiktok gratuit aime le piratage sans vérification humaine

    I know this web site provides quality depending content and extra information, is there any other website which offers these kinds of data in quality?

  • Jocelyn

    Hello! I know this is kind of off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I'm using the same blog platform as yours and I'm having difficulty finding one? Thanks a lot!

Comments are closed.