Conexión Central¿Usamos bien las redes sociales?

¿Usamos bien las redes sociales?

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Diariamente intercambiamos entre contactos, amigos y familiares cantidades enormes de información relacionada con temas tan diversos que no nos alcanzaría este articulo para enumerarlos; sin embargo es justamente la gran cantidad de cosas que intercambiamos que muchas veces por pereza, afán o simple costumbre damos «click» a un botón sin detenernos a pensar si eso que estamos publicando podría afectarnos personal o laboralmente y ni qué decir si es otra persona la afectada. Solemos creer que por ser una persona conocida no se enfadará si no le pedimos autorización para mostrar algo tan aparentemente inocente como una foto que no es comprometedora, un comentario sin ningún tipo de grosería, un like por hacer un favor, o una simple opinión de apoyo.
America Latina está emergiendo como uno de los grandes sectores donde el uso de redes sociales se está convirtiendo en algo tan cotidiano que su uso diario está desplazando al uso que se le dedica a ver la televisión u oir la radio.
Como un sector emergente económicamente hablando, tenemos muchas cosas por mejorar entre ellas la implementación de reglamentaciones claras en el uso de las redes sociales, para evitar futuros conflictos sociales y hasta penales.

¿Si yo no estoy haciendo nada malo porque podría estar usando mal una Red Social?.

Justamente porque no estamos usando un criterio claro para hacerlo. es ahí donde muchos caemos en el chiclé de que el mal uso de las redes sociales corresponde a actividades ilegales, usar groserías, publicar fotos vulgares o afiliarse a fanpages «políticamente incorrectas».
Obviamente esa es la parte visible del problema, pero la invisible; la que no creeríamos tan mala porque no estamos corriendo peligro es la que en el fondo puede perjudicarnos mucho más porque somos nosotros mismos por acción u omisión los que estamos permitiendo que toda nuestra imagen «pública» sea una mentira cuando por ejemplo, tenemos una cuenta de Facebook para tratar temas personales y comportarnos de forma informal, pero tenemos una cuenta en Twitter donde somos más «intelectuales» y tratamos temas más «serios»

 

 

Si usted está pensando lo mismo que yo de esa persona, entonces ya estamos comenzando a entender realmente la dimensión del uso de una red social. Ahora imagínese un posible empleador, un jefe, etc… se me ocurren tantos escenarios posibles que lo que no me quiero imaginar son las consecuencias de esta situación.

 Antes que ser profesionales en marketing, publicidad y comunicación somos ante todo seres humanos y obviamente imperfectos.
Es aquí donde el asunto de no saber usar bien una red social toma un nuevo rumbo si ese profesional es el encargado de la imagen de una marca y peor, si es quién realiza la comunicación con el cliente final por medio de las redes sociales.
Aquí la problemática no solo se limitaría a la falta de criterio para generar contenidos; sino a la ética para tratar a tu publico objetivo, saltándose terrenos como el de la privacidad, explotando las nuevas tecnologías que podrían vulnerar dicha privacidad entregándole a los anunciantes datos, gustos, patrones de comportamiento y muchas mas cosas aparentemente ocultas pero que en realidad son los mismos usuarios quienes las hacen públicas.

 

Fuentes:

 

Por:

Giovanni Hernandez

Departamento de Publicidad
Carrera de Publicidad
Universidad Central

 

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