Conexión CentralMcdonald’s le apuesta a un nuevo mercado.

Mcdonald’s le apuesta a un nuevo mercado.

Publicidad ingeniosa de Mac Donal en los paraderos, usando el reflejo como herramienta creativa.

La cadena de restaurantes de comida rápida, más conocida y popular en todo el mundo, creada desde 1940 por dos hermanos, se clasifica como una de las marcas más estables  y mejor construidas, con franquicias que superan de 15 a 20 en cada ciudad y con un aproximado 47 millones de clientes al día. Mcdonald’s se caracteriza por sus hamburguesas, papas fritas y helados; comida que muchos consideran chatarra y dañina para el cuerpo.

Más que ser una empresa, es una marca que ofrece un estilo de vida determinado, no solo encuentras un lugar para consumir hamburguesas, es un lugar donde se reciben con colores y alegría, a los más pequeños, con parques de juegos, colores para sus manteles con dibujos y su reconocida “cajita feliz” donde la marca tiene cierto convenios con los juguetes o películas del momento y hoy en día la convirtieron en una cajita “ saludable” ya que se le exigió a la marca dar un producto natural y fresco, ellos optaron por dar como postre una manzana en tajadas. Varios estudios de mercadeo consideran a Mcdonald’s como una marca que se encuentra en el top de recordación y de amor en la gente, grandes y chicos recuerdan al payaso insignia “Ronald McDonald”, todas las personas alguna vez consumieron un producto de la marca y entre los más jóvenes se conoce como tendencia comer sus helados o  consumir su combos en un plan de amigos.

«El gigante de comida rápida planea duplicar su número de locales en India en los próximos tres años»

«Será la primera vez que hayamos abierto un restaurante vegetariano en el mundo», dijo el vocero de McDonald´s, Rajesh Kumar Maini.

Sin lugar a dudas, la marca quiere cambiar ese perfil urbano creado por tantas polémicas y se lanza con su nueva propuesta, dirigida a un nuevo nicho de mercado, LOCALES DE COMIDA VEGETARIANA con la firma Mcdonald’s.

La India, lugar donde se expondrá y se construirá por primera vez, dos locales dirigidos a la comida que no contenga nada de carnes. Su inauguración se realizara el próximo año y se basa netamente en la cultura sagrada, de los indios a las vacas, crear un gancho ligado con sus creencias hace que la marca reconocida por comida rápida y “desechable” se plante este nuevo reto y crear un lugar 100% vegetariano.

«En los nuevos locales habrá McVeggie, un producto en el que se usan zanahorias, chícharos, papas. El McSpicy Paneer estará hecho de queso indio»

Se abrirán en las ciudades de Amritsar y de Katra muy cerca a donde los hindús recurren a sus ritos religiosos y aprovechar la concurrencia para darlo a conocer, aunqué la gran marca de la M cuenta con 127 locales en este país, quieren hacer sentir a sus consumidores como en casa, hacerles entender que ellos creen y respetan sus creencias y aman su cultura, tanto así, para darle un giro total a la marca y expandirla en nuevo mundo desconocido para ellos. Uno de los platos que ofrecerá esta nueva tienda se llama, “McAloo Tikki” es una hamburguesa que se compone de de pasta y papa en una base picante y costara 28 rupias o 50 centavos de dólar.

Esperemos como resulta esta nueva propuesta de una marca que se considera en todo lo opuesto a la promesa básica de la India, muchos vegetarianos afirman que no entraran nunca a un local, y que muchos menos pagarían por su comida, solo por el hecho de tener la firma Mcdonald’s. Esperemos a su apertura y  luego podremos considerar si fue un éxito o un fracaso.

Fuentes

http://www.revistapym.com.co/noticias/mcdonalds-india/mcdonald-s-abrira-locales-vegetarianos

http://www.clarin.com/sociedad/McDonalds-primeros-locales-vegetarianos-mundo_0_767923485.html

http://america.infobae.com/notas/57490-McDonalds-abrira-locales-vegetarianos

Por:

Katerine Contreras

Departamento de Publicidad

Carrera de Publicidad

Universidad Central

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